What Can You Do with Infusionsoft? Just About Anything You Want!

Back when I was a wee little marketing automation baby, I was used to spending very little on any piece of email marketing software.  So when I saw Infusionsoft and it’s pretty steep price tag I thought to myself, “What can you do with Infusionsoft that would justify that huge cost?”

Well, the answer to that is… just about anything you’ve ever wanted to do and more!

You see, the thing with those that have never used Infusionsoft before is this… before the software everyone thought in a very linear way.  Lead comes in, lead gets sold to via email or phone cal, if they buy they go into a buyer list and if not they stay in a long-term funnel.

Now, what can you do with Infusionsoft that is so different? Oh, just you wait…

Engage your customers in a non-linear way

Let’s start off with the most powerful aspect software the software – and that is the ability to engage customers in a non-linear way (once you get this concept, your entire world will turn upside down).

As mentioned before, the standard email marketing strategy for years was to utilize the autoresponder that would send off a few emails depending on the number of days you set or what list the customer was on.  Now with Infusionsoft you can engage customers depending on how they came into your funnel, how hot they are as leads, what their demographics are, what their interests are, if they were referred, and the list goes on.

So you want an example of what can you do with Infusionsoft that engages leads in a non-linear way?  Here you go:

In one of my campaigns I have an entire setup solely for “gateways”.  My gateways could be any way that a lead could enter into my sales funnel.

There are webinar gateways, podcast gateways, SMS, free e-books, free videos, free courses, and the list goes on.  Every one of those gateways takes the lead on a completely separate experience.

It’s like someone coming into your retail store and you personally giving them a tour of exactly the products they want to see.  Oh, and then getting them on your newsletter, and then gathering data from them, and upselling, and cross-selling based on past buys and…  you get the picture (I love this stuff).

This is only one example of the thousands of possibilities.

What can you do with Infusionsoft in addition to engagement marketing?

The other thing that you can do with Infusionsoft on top of engagement marketing is develop easy and amazng customer retention programs.

Karleen, a customer of one of my other businesses, had been buying up a lot of “make money online” courses hoping to earn some extra income.  Unfortunately in that niche you come across a lot of really shady characters.  On top of that, even the good “gurus” don’t really have that great of a customer retention program so it’s no wonder she felt as though she went through the wringer once or twice.

Fast forward to when Karleen bought one of our programs… not only did she get great content that helped her to generate revenue – she left us this email (thanks to our customer retention program):

“just received a gift card from you for Starbucks and wanted to let you know how much that little gesture meant to me.  This week is my birthday so the timing was perfect!  But, as sappy as this sounds, it actually brought a tear to my eye.  You see, out of all the many courses I’ve taken and people I’ve followed online, you are the first to give such a personal touch to your business.  Most other online entrepreneurs are just out for the money and don’t really care if someone sticks with them or not.  They can always get more customers, make more money, launch new products, etc.  But you seem to care more about keeping your customers happy, bringing them into your “team” and helping them make money.  You offer little gestures of appreciation instead of trying to sell more products to us.”

So what can you do with Infusionsoft? You can bring happiness to someone that has been beaten down with sales pitch after sales pitch and feels like the only thing that any business owner ever wants is money.  you can bring a tear to someone’s eye and bring them hope.

What can you do with Infusionsoft?  Anything.