How to Increase Sales with Existing Customers Automatically

So you want to make more sales, huh?  Well… so does everyone else.  The problem is that the majority of business in the world focus primarily on lead generation and customer acquisition and they forget about figuring out how to increase sales with existing customers.

In this article I am going to show you why you never want to make the mistake of focusing solely on getting new customers, and why you can make a LOT more money by reselling to your existing customer base.

Now keep in mind that the goal of this is not only to increase sales with existing customers but to automate the entire process so it’s set and forget!!

Why Focus on Your Existing Customers

The common perception is that in order to make more money you need to get more customers.  Nothing can be further from the truth.

The fact is that is that businesses typically spend more that 4 to 6 times more money trying to acquire new customers than if they were to increase sales with existing customers.

Customer acquisition is expensive…  If it costs you $100 per new customer, you’d be spending $82 more dollars in cost per sale than you would with a customer that already loves you.

Let me give you an example…

A  client that I work with has an email list of about 1600 leads and customers. Now, the typical online business expert would say that their list is too small to be doing any kind of serious online business revenue.

Ahem…

We developed a strategy that would reward customers for spending money with us.  They’d get everything from gift cards, postcards, to cookies in the mail depending on how much they spent.

The result?

Over half a million dollars of sales in 2014.

Not bad since the year prior we did about $60,000 in sales.

How to Increase Sales with Existing Customers

When your goal is to increase sales with existing customers you’ll find that customers that are happy with what you’ve given them in the past are literally waiting to give you more money.

Here are some things that you can implement right now that will help you increase sales with existing customers and to do it in a way that you never have to think about it again.

1. Put buyers on a buyer’s list: You need to segment your email list.  Buyers of specific products should have a product down the road that suits their needs.  When they buy the first product, it should be a no brainer that they’ll buy the next product.  This is done automatically via email.
2. Send gifts: Very few companies send gifts and it makes you stand out from the rest BIG TIME.  You can easily automate this process through using something like Infusionsoft.  You can also just have something in your company handbook that tells your staff that after a customer reaches a certain threshold, go to sendoutcards.com and send them a postcard.
3. Send them birthday emails and texts:  I used to get birthday promotions from businesses, but slowly they’ve disappeared.  My client’s customers love receiving texts and emails out of the blue wishing them a happy birthday.  You don’t even have to sell them.  Just show them you care and they’ll buy the next product that come up.

Conclusion

Make sure that you are not forgetting the people that made your business what it is today. You’ll get far more out of your existing customer base that love you than you would from new customers that are still getting to know you.