5 Amazing Tools to Help Build Your Marketing Automation Framework

Every marketer has to have tools, right?  Well, the marketer that plans out automating everything they do needs to have even more tools.  Here’s a quick list of tools that I use to help build my marketing automation framework.

Zapier

One of the most popular automation apps out their, if Zapier were a person I would buy it coffee every day just to thank it for saving me hours and hours of work.

What Zapier does is simple – it connects everything with everything.  It’s an automation framework that let’s you connect your favorite online apps to each other so that you can transfer data, create new things, or send off reminders.

For example, one of the zaps that I have automatically creates a WordPress post draft when I’ve finished a podcast with a link to the audio file location.  What turned into a 15 minute tasks is now a 1 minute task.

UBot

Ubot is not free, and it’s not easy to use at first, but man… it is awesome.  Imagine being able to make a robot that did anything you wanted on the web.  Ubot’s web automation framework can do everything from scrape data from websites, check your analytics and report back to you, or fill out tedious web forms.

The sky is virtually the limit with Ubot.  I currently have bots that I’ve created that create T-Shirts for me to sell on Zazzle, bots that help to increase my social media presence, and a bot that my customer had me made that checks the price of eBay products against Amazon products to find opportunities to sell.

Auphonic

Auphonic is a lifesaver.  If you’ve ever done any podcasting you know how tedious it is to process your own audio.  It can sometimes be a 30 minute tasks.

This awesome application let’s you upload a file and they will automatically process the audio for you and add all of the podcast meta data.  The best part is that you can automatically set presets to add an intro and an outro to the audio file you upload!  A 30 minute process for me is now a 1 minute process.  Link this with Amazon s# and Zapier and you have now saved a boat load of time.

If This Then That (IFTTT)

IFTTT is totally free at the moment and is very, very similar to Zapier.  You can connect a ton of apps to a ton of other apps.  If you use Zapier and IFTTT together to chain actions you can create a massive time-saving automation framework.

Work the System

This last one isn’t a technical tool, but it is a tool that can save you a ton of time.  Work the System is a book that I’ve used to see some massive results and transformations in my business.

It’s a free download and what you learn in it is how to create solid working procedures for your staff so that not only do things get done, your working procedures grow organically.  This is really the only way to build a true automation framework because you are connecting all of your technical tools to people.

Remember, automation is about connecting all of the systems that you have so that they are able to run completely without you.  If you don’t have people in the mix, your software can only go so far.

Your automation framework is key to your business success

The more you add and refine in your automation the more that you’ll start to have more time to focus on the things that you love and what you care about most.  Don’t just rely on tools, mix it up.  Your most powerful tool at your disposal are your brain and the people around you.  Use your noggin to connect your tools with people and you can build an unstoppable automation framework that helps build the business of your dreams.